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Toyota now says its Prius can do 62 mpg. Jim Colon, Toyota vice president for product communication, made this announcement last week:  "Whatever goal [the Obama administration] establishes, Toyota will be prepared to meet. If it's 62 miles a gallon, we'll be able to achieve that."

Mr. Colon said the new rules "excite" Toyota, and the company is "already going in that direction."

But Toyota is going at it alone - members of the…

What's compact, reliable, has an MSRP starting at $12,855, and is named by Forbes on their exclusive list of 10 Cars that Will Make it Past 200,000 Miles? The Toyota Yaris. But, if you read the headline, you already knew that.

What you might not know about the Yaris is that predicted reliability for new models is expected to be 65 percent above average, according to Forbes.com.¹ In addition, the…

If the question wasn't loaded, you'd likely answer the sheep, right? According to a provocative advertisement from Toyota's Israeli marketing team, it is however the Toyota Prius. Yes, indeed, a car that emits fewer emissions than an animal.

The advertisement indicates that the emissions from a sheep passing gas are level five, while the Toyota Prius emits only a level two. As outrageous and humorous as it sounds, such an ad serves…

Though the last year brought several problems in the realm of Toyota PR, the Japanese auto maker is still on top. Results are in from the latest Kelley Blue Book Brand Watch study and according to a press release from KBB, the consensus among young car buyers is that Toyota is "the most-considered auto brand." Toyota is no stranger to the "most-considered auto brand" title. The automaker was a consistent winner of the title from…

It doesn't come as a surprise that Toyota, the company that introduced Prius to the world, is planning to have 11 new and revamped hybrid models by 2013. Between the Toyota and Lexus nameplates, the automaker is currently selling eight hybrid models in the US. They have already committed to releasing six new models before 2012.

As Reuters reported this week: "One of the new releases will be a small hybrid with fuel economy the company says exceeds 40 km/L…

With the release of the RAV4 and Prius Plug-in, Toyota is revving up more electric vehicle news. There is also a new, small Toyota iQ headed to the US in 2012.

Since the concept is still in project form, details are yet to be revealed. However, more information is likely to emerge in the following months. Toyota will most likely preview the iQ at the 2011 North American International Auto Show in Detroit....

Before his seven week journey in the Toyota Prius Plug-in Hybrid prototype, one might have called Auto Week writer Mark Vaughn a "skeptic of alternative fuel." After having the chance to tour 3,224 miles around Southern California in the Toyota Prius Plug-in, 387 of which were done on electricity, the skeptic lightened his tune.

According to Mark, "The first week, Nov. 8-12, it did more of the highly efficient commuter slogging for which it was designed....

The Toyota Tacoma, the best-selling compact pickup truck in North America since 2005, offers two new packages for 2011 based on a concept truck first shown at the 2009 Specialty Equipment Marketing Association (SEMA) Show. The T|X and T|X Pro packages, available in conjunction with the Off-Road Package, add Toyota Racing Development (TRD) accessories in a unique combination at a special value price.

The best-selling passenger car in America for eight years running and 12 of the past 13 years, the 2011 Toyota Camry is available in Camry, LE, SE, XLE and Hybrid models.  A sharp focus on customer value is reflected in the addition of new lower-rolling-resistance tires for the 2011 V6 model to increase EPA fuel economy ratings to 20 MPG city / 29 MPG highway, up from 19/28 for the 2010 V6 model; the four-cylinder Camry returns 22/32 MPG, and the Camry Hybrid is rated at 31/35 (33 combined).

Toyota has introduced a redesigned Avalon for 2011, teaming its 268-HP V6 engine with a six-speed automatic transmission for high fuel efficiency (29 MPG EPA highway rating). Evoking a time when travel was sophisticated, elegant and comfortable, the new Avalon combines a distinctive new exterior style and a restyled interior rich with premium touch points and practical new technologies.