KBB Users Rate Toyota Top Car

Though the last year brought several problems in the realm of Toyota PR, the Japanese auto maker is still on top. Results are in from the latest Kelley Blue Book Brand Watch study and according to a press release from KBB, the consensus among young car buyers is that Toyota is "the most-considered auto brand." Toyota is no stranger to the "most-considered auto brand" title. The automaker was a consistent winner of the title from Q1 2007 through Q3 2009. In Q4 2009 through Q2 2010, Toyota slipped to second place, but only for a short while. Now, Toyota is back.

Kelley Blue Book has them as the most-considered brand overall. They also lead in the non-luxury sedan/coupe/hatchback, and non-luxury SUV/CUV segment. "Consideration of Toyota trucks also considerably rebounded this quarter," says KBB.

KBB Brand Watch Q3 2010 Study: Most-Considered Auto Brands Overall:
   
Toyota: 25%
Ford:     24%
Honda: 23%
Chevrolet: 19%
Nissan: 16%
Hyundai: 13%

"The latest Brand Watch data from Kelley Blue Book Market Intelligence indicates that Toyota is slowly recovering from its public-perception crisis and regaining a position of prominence in the minds of new-car shoppers," said James Bell, executive market analyst for Kelley Blue Book's kbb.com.  "However, whether Toyota will ascend as high as it was before the recall crisis remains yet to be seen."

For more information or to read the full article on KBB's latest Brand Watch sutdy, visit The Truth About Cars.

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