The announcement has been made: American homemaker icon Martha Stewart and Japanese auto brand Toyota have joined forces to present the automaker's first vehicle to be designed, engineered, and assembled in the United States: the 2013 Toyota Avalon. The new partnership is officially part of the 'American Made' initiative, constructed by Martha Stewart to promote American brands and U.S.-made products.
Martha Stewart explains her choice to partner with the Japanese auto brand, stating, "I am fascinated with the process of car design from start to finish, and the Avalon is being assembled and designed totally in the U.S. I have always been fascinated with the assembly line and Henry Ford. I actually own his son's house in Maine. Toyota's Kentucky plant manufactures 500,000 cars a year and employees 7,000 people. This is a big company helping to support the community. It's nice to see the juxtaposition of small, just-starting businesses and the large, established companies and how they can both support local communities."1
The partnership will highlight the new Avalon with short video segments that show Ms. Stewart receiving a special tour of the brand's Georgetown, Kentucky plant and watching the Avalon's construction.
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Source: 1 http://adage.com/article/news/martha-stewart-teams-toyota-american-made-push/237763/
